Equipping shopkeepers to build their businesses and deliver health outcomes in low-income communities
Funders: DFID and Unilever
Programme Dates: 2017 – 2019
U Join is a commercially sustainable, scalable online mobile platform for duka owners in Kenya.
(duka: Kiswahili word for “shop”, found largely in urban areas serving low-income communities )
The programme aims to increase duka owners’ business capacity, consumer loyalty and revenue, as an effective incentive to supply more Water, Sanitation and Hygiene (WASH), and nutrition products.
It brings the public and private sector together within a commercially sustainable model. The platform combines (a) commercial value and social mission for corporates, (b) business growth for the shopkeeper, and (c) money saving and health information for the consumer.
The team set out to build a sustainable, scalable digital solution that increases duka owners’ business capacity, consumer loyalty and revenues as an effective incentive to supply more WASH and nutrition products.
At the same time, we needed to build a digital approach to engage consumers, providing them with affordable access to, demand for and consumption of WASH and nutrition products.
Every1Mobile developed the U Join mobile platform that provides duka owners with e-vouchering services and a range of online business courses. This solution helps Unilever tap into the Kenyan market whilst supporting their partnership with DFID to promote healthy eating and WASH behaviours.
- 85% of duka owners experienced an increase in sales
- 95% of duka owners feel more confident in running their business
- 1,400+ enrolled duka owners
- 2,200+ consumers signed up for the loyalty scheme to receive e-Vouchers
- 35,500+ e-Vouchers redeemed, an average of 14 per consumer
- Dozens of duka owners developed their first business plan with the help of the U Join’s business courses
Keep up to date with the programme as it continues to grow by signing up to our newsletter.